Refreshing Green Tees
The company sells t-shirts with bold graphics, colors, and slogans that, while thought-provoking, are not obvious. "Our design aesthetic is generally pretty minimal. We utilize clean lines and simple graphics to create a lasting impact. Although the graphics are fairly bold and thought provoking, the concepts usually remain quite subtle. We enjoy taking simple objects or ideas and presenting them in a surprising new way," explains designer Mike Maluso.
Promoting green ideals in this way seems to do the job of educating the t-shirt-reading public in a more intelligent, subtle and subversive manner than emblazoning the usual political mottos on one's chest.